Consumer Behavior Archives - Page 429 of 547

American Credit & Debit Card Use, 2011 vs 2012 [TABLE]

Americans used credit, debit and prepaid cards to make almost $3.8 trillion in purchases at merchants last year, representing a 5% increase from 2011.

Demographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]

40% of women and 30% of American men relied on the Internet to diagnose medical conditions.

Types Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]

16% of internet users said they had searched for information on a drug they had seen advertised.

Online Health Seeker Demographics, September 2012 [TABLE]

72% of US internet users and 59% of the general population had looked online for health information within the past year.

Immediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]

Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.

Best Channels For Generating Customer Data, October 2012 [CHART]

As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.

Mobile Email Opens, 2010-2012 [CHART]

The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1.

Appeal Of Money-Saving Offers Among Social Brand Fans Worldwide, February 2013 [CHART]

7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.

Global Smart Device Market Penetration By Country, January 2013 [CHART]

China became the largest market this month, surpassing the US for the first time.

Household Shopping Decision Influence Of Hispanic Men, February 2013 [CHART]

42% of Hispanic men and 55% of Hispanic fathers are the top decision maker for their household’s purchases.