Consumer Behavior
Top Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MorePercent Of Top 100 Global Brands On Social Media, November 2012 & February 2013 [CHART]
Adoption by the Top 100 brands of social media rose five percentage points (54% to 59%) from November 2012 to February 2013.
Read MoreGlobal mCommerce Activities, February 2013 [CHART]
24% of American smart phone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days.
Read MoreTime Spent Watching Long Online Videos By Device, Q4 2012 [CHART]
In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length.
Read MoreCost per Loyal Mobile App User Index, June 2012 – January 2013 [CHART]
The Cost per Loyal Mobile App User Index measures the cost of acquiring a loyal user for brands who proactively market their apps.
Read MoreApp Store Competitive Index, June 2012 – January 2013 [CHART]
The App Store Competitive Index continued to climb by 6.01 million daily downloads, up 13 percent from December’s 5.32 million.
Read MoreTimesucks [INFOGRAPHIC]
19% of people who took part in the survey admitted they spend between one and two hours a day just putting things off.
Read MoreTrusted Sources Of Online Health Care Treatment Information, February 2012 [TABLE]
The websites of physician groups or medical practices were US internet users’ most trusted sources for health care treatment information.
Read MoreTop 5 Types Of Scarce Health Care Information For American Seniors, March 2012 [CHART]
Half of the US seniors it surveyed in March 2012 felt there wasn’t a single online resource where they could find highly credible health information.
Read MoreFrequency With Which American Moms Use Online Channels For Health Content, January 2012 [CHART]
In January 2012 that nearly one-third of moms searched the internet for health information once a day or every few days.
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