Consumer Behavior
Channels Through Which American Travelers Book Their Trips By Segment, June 2012 [TABLE]
34% of cruise bookings were made through travel agents in the 12-month span ending June 2012.
Read MoreChanges That Have Most Influenced B2B Marketing, March 2013 [CHART]
Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,
Read MoreAffluents' Multi-Screen Behavior, March 2013 [TABLE]
51% of affluents have engaged with social media about a TV program while watching that program.
Read MoreeCommerce vs. Bricks & Mortar Customer Satisfaction, 2000-2012 [CHART]
Customer satisfaction with e-commerce sites improved in 2012, outpacing satisfaction ratings with traditional retail stores for the 11th consecutive year.
Read MoreMobile Internet Use By Device Type, 2011-2013 [CHART]
Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones.
Read MoreFind-A-Store Features For Alcohol Brand Websites, December 2012 [CHART]
84% of spirit alcohol brands had incorporated retail locators into their websites.
Read MoreImportance Of Authorship To Content Marketing, January 2013 [CHART]
Approximately two-thirds of marketing professionals considered authorship to play an important role in their content marketing strategy, while one-third did not.
Read MoreContent That Generates The Best ROI For Marketers, January 2013 [CHART]
Marketers were most widely satisfied by the ROI from featured articles, with 62.2% saying they provided some of the best content ROI.
Read MoreFacebook Graph Search For Recruiting [INFOGRAPHIC]
52 percent of job seekers incorporate the social network into their job searches.
Read MoreAmazon Showrooming, March 2013 [CHART]
Study looks at which retailers are most at risk of showrooming behavior, by examining showroomers’ propensity to visit the retailer before buying an item on Amazon.
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