Consumer Behavior
Attitudes Toward Twitter's Increased Character Count [TABLE]
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
Read MoreTeens' Preferred Social Media Channels, 2015-2017 [TABLE]
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
Read MoreMultitainment Activities [CHART]
Many people use another device, primarily a smartphone, while simultaneously watching TV.
Read MoreMost Popular Netflix Features [CHART]
More than 85% of cord-cutters said that pay TV services were too expensive, and that cost was one of the main reasons they chose to cancel their cable or satellite service.
Read MoreEmail vs Text Message Marketing [INFOGRAPHIC]
This infographic pits email marketing versus text message marketing in a statistical standoff.
Read MoreSocial Commerce [INFOGRAPHIC]
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
Read MoreHow Podcasters Make Money [CHART]
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
Read MoreAmericans' Top News Sources [CHART]
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Read MoreHow People Learn About Events [CHART]
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Read MoreYouTube Ad View Rates By Generation [CHART]
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
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