Consumer Behavior
Online Shopping Metrics By Shopper Segment, Q2 2012 [TABLE]
Even though return purchasers and repeat purchasers accounted for only 8% of site visitors, they generated a disproportionately high 41% of site sales.
Read MorePinterest Users By Gender, Race & Generation, December 2012 [TABLE]
Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.
Read MoreInstagram Users By Gender, Race & Generation, December 2012 [TABLE]
Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.
Read MoreTwitter Users By Gender, Race & Generation, December 2012 [TABLE]
While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.
Read MoreReach & Engagement Of Brand Videos On Facebook, March 2013 [CHART]
Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).
Read MoreSt. Patrick’s Day Spending, 2007-2013 [CHART]
Total consumer spending on St. Patrick’s Day (Sunday, March 17) will grow by 3.7% this year to slightly exceed $4.7 billion.
Read MoreLinkedIn Endorsements [INFOGRAPHIC]
LinkedIn put together this infographic to illustrate how in less than six months, 1 billion endorsements have been given out on the network.
Read MoreInterbrand 100 Twitter Customer Service Activity, December 1, 2012 vs March 1, 2013 [CHART]
The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.
Read MoreMobile Web Traffic By Device & Country, February 2013 [CHART]
For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).
Read MoreFrequency Of College Students' Mobile Purchases, November 2012 [CHART]
70% of college students made mobile purchases, and 52% did so at least once a month.
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