Consumer Behavior Archives - Page 414 of 547

Generation X Mobile Phone Users, 2012 [CHART]

Gen Xers are highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smart phones.

Twitter Buzz & TV Ratings, March 2013 [CHART]

For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.

Millennial Early Adopters' Media Use, March 2013 [CHART]

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.

Top Reasons For Unsubscribing From Emails, March 2013 [CHART]

Last year, relevance (31.4%) and frequency (30.4%) almost equally shared the dubious honor of being the chief reason for unsubscribes. But this year, frequency (35.4%) is clearly the top reason.

Customer Service Channels & Expectations, March 2013 [TABLE]

Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.

DVR Use, Americans vs The World, March 2013 [CHART]

More than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%).

Mobile & Loyalty Programs [INFOGRAPHIC]

This infographic illustrates the potential of loyalty programs coupled with mobile wallets.

Traditional Television Viewing By Generation, Q1 2011 – Q4 2012 [TABLE]

Traditional television consumption is dropping by a larger amount every quarter, but it’s still not a seismic shift.

Millennials' Cross-Channel Behavior, March 2013 [CHART]

59% of consumers surveyed used more than one device to email in the 7 days prior to the survey and 60% used multiple devices to visit websites.

Consumer Reactions To Unoptimized Mobile Email, March 2013 [CHART]

43% of consumers say they read emails most often on a smart phone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer.