Consumer Behavior
Average Number Of Texts Sent & Received A Month By Generation, March 2013 [CHART]
18-24-year-olds sent 2,022 texts per month and received another 1,831, for a grand total of 3,853. That’s almost 130 per day.
Read MoreSocial TV Activity By Country, March 2013 [CHART]
Across 12 countries examined, an average of 43% of respondents reported following social media conversations about a TV program on a companion mobile device while watching the program.
Read MoreAmerican Device Ownership, 2011 vs 2012 [CHART]
The rapid increase in smart device penetration in the US means that 26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet, up from 10% in 2011.
Read MoreMommy Bloggers, 2012-2017 [TABLE]
Nearly four in 10 online moms read blogs at least once per month in 2012, and more than 4 million moms wrote them.
Read MoreOnline Moms Technographics [CHART]
More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically.
Read MoreBaby Boomer Technographics [CHART]
Baby boomers accounted for more than one in five social network users and about the same share of Facebook users in 2012.
Read MoreBaby Boomer Mobile Phone Users, 2012 [CHART]
Nearly eight in 10, or 59.9 million baby boomers, were regular internet users in 2012—and they were even more likely to use mobile phones.
Read MoreMillennial Technographics, 2012 [CHART]
Millennials make up more than half of all US Twitter users, and will hover around that point for the next several years.
Read MoreMillennial Mobile Phone Users, 2012 [CHART]
92.3% of Millennials used a mobile phone in 2012, among whom 63.2% used the mobile web and slightly fewer used smart phones.
Read MoreGeneration X Technographics, 2012 [CHART]
Gen Xers use social networking sites on at least a monthly basis (74.5% did so in 2012), and nearly two-thirds used Facebook in particular (65.6%).
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