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Consumer Behavior

Demographics Of Mobile Social Media App Users By Time Spent, March 2013 [CHART]

Female smart phone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes).

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Marketers, Data & Customer Loyalty, March 2013 [TABLE]

While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.

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US Mobile Search Advertising Metrics By Device, Q1 2013 [CHART]

Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend.

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Restaurant Traffic Changes, 2008-2012 [CHART]

Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier.

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US Teen Smart Phone Use, July 2011 & September 2012 [CHART]

23% of teens had a smart phone in July 2011. As of September 2012, 37% did.

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Teen Mobile Internet User Demographics, September 2012 [TABLE]

95% of youths aged 12 to 17 had access to the internet and 74% had mobile access to the internet.

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Tablet Traffic To US Websites Of Select Industries, January 2013 [CHART]

The top-performing retailer site studied got 13% of internet traffic from tablets.

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US Smart Phone Website Traffic To Select Industry Websites, January 2013 [CHART]

The top-performing site that got the greatest share of traffic from smart phones was in the media and entertainment category.

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Time Spent On US Websites By Select Industries, January 2013 [CHART]

The top-performing media and entertainment site kept users on the site for about 12 minutes per visit.

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Americans Most Valuable Household Services By Generation, March 2013 [TABLE]

Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.

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