Consumer Behavior
Gaps In Customer Profiles, April 2013 [CHART]
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.
Read MoreIn-Stream Video Ad Response Rates By Gender, 2012 [TABLE]
Men responded more to in-stream video ads than women, with a 17.6% higher click-through rate (CTR; 2.81% vs. 2.39%).
Read MoreCore Gamers' Likelihood Of Buying New Console At Release, January 2013 [CHART]
29% of core gamers indicated a willingness to buy a next-generation console soon after its release.
Read MoreUS Core Gamers Who Buy Physical vs Digital Games, January 2013 [CHART]
Almost eight in 10 core gamers indicated that they were much more likely to purchase a physical media game over a digital game.
Read MoreHow Brands Foster Consumer Connectedness, April 2013 [CHART]
Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.
Read MoreMobile Device Use By Activity & Device Size, February 2013 [CHART]
While small (5%) and full-size (13%) tablets accounted for less than 20% of active smart device users around the world, they represented 29% of time spent playing gaming applications on such devices in February 2013.
Read MoreGlobal Netflix Revenues By Region, Q4 2011-Q4 2012 [TABLE]
Netflix reported US streaming revenues of $2.19 billion for 2012, with moderate growth from quarter to quarter.
Read MoreLikely Cable To Streaming Video Subscription Switchers [TABLE]
12% strongly agreed with the statement: I would consider replacing my cable subscription with a streaming media subscription (e.g., Netflix, Hulu Plus) in 2013.
Read MoreDigital TV & Movie Viewers, 2012-2017 [CHART]
The number of US digital TV viewers will reach 145.3 million in 2017, up from 106.2 million in 2012.
Read MoreContent Sharing Trends, April 2013 [TABLE]
The types of content that people share may be driven more by ego than anything else.
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