Consumer Behavior
Top 10 Online Video Properties By Unique Viewers, December 2012 [TABLE]
Google sites made up the vast majority of online video viewership in the US in terms of unique viewers, videos viewed and time spent per viewer.
Read MoreFrequency Of Online Video Viewing Away From YouTube, March 2013 [CHART]
Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.
Read MoreFrequency Of YouTube Visits, March 2013 [CHART]
The vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013.
Read MoreTV Viewership By Daypart, April 2013 [TABLE]
Nielsen’s figures reveal that traditional TV viewers watch close to 2 hours of TV per day during primetime hours, but they spend more than 1-and-a-half hours watching during the daytime hours of 11 AM-3 PM, too.
Read MoreProximity Of Mobile Phones To Their Owners, April 2013 [CHART]
52% of mobile phone owners always keep their device within arm’s reach, and another 30% do so most of the time.
Read MoreOnline Viewership For Broadcast TV, March 2013 [TABLE]
Connected viewers watched live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.
Read MoreMobile Search Behavior By Daypart [INFOGRAPHIC]
77 percent of mobile searches taking place during the study period took place at home or at work.
Read MoreAverage Number Of Facebook Friends By Age, April 2013 [CHART]
62% of Americans aged 12 and up report having a profile on a social network, and Facebook is easily dominant, used by 58% of Americans of that age.
Read MoreAmerican & Retail Therapy, April 2013 [TABLE]
American women are 61% more likely than men to say they shop and spend money to improve their mood.
Read MoreAmericans' Daily Media Consumption, 2012 vs 2013 [CHART]
Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.
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