Consumer Behavior
Retailers’ Mobile Price Comparison Policies, April 2013 [CHART]
A greater proportion of retailers are choosing to either ignore showrooming practices or price match, although the predominant way of dealing with showrooming remains simply aiming to stay competitive.
Read MoreMobile Acts Prompted By Top Magazines By Month, 2011-2012 [CHART]
The number of mobile activations in the US’ top 100 magazines by circulation has grown from just 352 in Q1 2011 to 2,252 in Q4 2012.
Read MoreAd Awareness By Generation & Context, April 2013 [CHART]
About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.
Read MoreOnline Media Consumption Of CEOs, April 2013 [CHART]
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.
Read MoreHappiness By Generation, April 2013 [CHART]
Millennials are 7.7% less likely than the average American to say they are happy.
Read MoreMobile Payment Adoption, April 2013 [CHART]
57% of tech-savvy respondents have redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products via their device.
Read MoreCompletion Rates By Length Of Mobile Rich Media Video Ads, April 2013 [CHART]
Completion rates for very short videos (less than 30 seconds) had the lowest completion rate (35.8%), behind even the longest ads (150 seconds and longer), which had a roughly 50% completion rate.
Read MoreWhy American Women Use Mobile For Shopping, March 2013 [CHART]
Just over a majority of American women said they used their mobile device to find store locations and hours.
Read MoreHow American Women Research Products, March 2013 [CHART]
Only 6% of American women reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often.
Read MoreSecond Screen TV-Related Behavior, April 2013 [CHART]
Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
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