Consumer Behavior Archives - Page 402 of 547

Long-Term Impact Of Customer Experience, April 2013 [CHART]

39% of respondents who had a bad experience with a company said their behavior was impacted for at least 2 years after the negative experience.

Restaurants & Mobile Search Behavior, April 2013 [TABLE]

In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.

Elements Of Brand Loyalty, April 2013 [TABLE]

Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty.

Mobile Commerce App Usage By OS, April 2013 [CHART]

iPhone owners are 54% more likely than Android owners to use mobile applications for commerce.

Challenges & Concerns About Using Social Media For Health Care Marketing, October 2012 [CHART]

Health care marketers worry about how to measure social media marketing efforts, especially tying the investment in social media directly to brand objectives.

Promotional Plans Of American Pharmaceutical & Biotech Companies, June 2012 [TABLE]

33% of pharmaceutical companies are digital beginners.

Americans Who Use Social Media For Health Needs, 2011 & 2012 [TABLE]

Roughly 45% of US adult consumers used social media for health-related purposes in 2012.

Who People Share Customer Service Stories With, April 2013 [CHART]

62% of B2B and 42% of B2C customers purchased more after a good experience, while 66% and 52% respectively stopped making purchases after a bad experience.

Binge TV Viewing By Generation & Gender, April 2013 [CHART]

78% of Americans have watched TV on [their] own schedule and 62% of those have watched multiple episodes of a TV show at a time.

Weekly Time Spent Using IM/Chat Apps By Mobile OS, April 2013 [CHART]

Android mobile owners are 2.4 times more likely than iPhone owners to use mobile IM/chat applications such as Whatsapp and Kik Messenger, but iPhone owners are heavier users of the apps.