Consumer Behavior
Time Delay For Sharing Online Branded Videos, 2012 [TABLE]
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
Read MoreInterest In Geo-Targeted Coupons, April 2013 [CHART]
20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.
Read MoreGen Xers' Generational Identification, April 2013 [CHART]
Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MoreAmerican Mobile Coupon Growth, 2011-2015 [CHART]
Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.
Read MoreUS Online Coupon Users, 2011-2015 [CHART]
eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014.
Read MoreMobile Use While Vacationing, April 2013 [CHART]
When mobile owners go on vacation, 8 in 10 say they take their devices along and use them all the time.
Read MoreMost Successful New CPG Brands, 2012 [TABLE]
In 2011-2012, only about 1 in every 10 new CPG brands managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success.
Read MoreThe Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]
What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,
Read MoreEvent Attendance Trends, April 2013 [CHART]
Roughly two-thirds of online event products report that event attendance is trending up, with another 18% saying attendance is flat.
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