Consumer Behavior
Mobile Devices & Local Content, May 2013 [TABLE]
48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.
Read MoreAffluents' Source Of Financial Information On Social Media, May 2013 [CHART]
87% of Mass Affluents have used social media in the past year, with about three-quarters using Facebook, half using LinkedIn, and roughly one-quarter on Twitter.
Read MoreMost Useful Social Media Sites For Travel Planning, January 2013 [TABLE]
22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.
Read MoreSocial Media Sites Used For Travel Research, January 2013 [CHART]
40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.
Read MoreWays Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]
More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.
Read MoreAmerican Text Messaging Volume, 2008-2013 [CHART]
Texting is the most common activity on a mobile phone after talking, accounting for roughly 1 in every 7 minutes spent on a mobile phone.
Read MoreMost Effective Factors For Increasing Conversions, May 2013 [CHART]
Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing.
Read MoreChange In Family Wealth By Race & Ethnicity, 2007-2010 [CHART]
The Great Recession widened the wealth gap between whites and minorities in the US.
Read MoreMother’s Day Spending, 2007-2013 [CHART]
The average consumer will spend 11% more on Mother’s Day (Sunday, May 12), for an average of $169, with total spending expected to reach $20.7 billion.
Read MoreTop Gaining Site Categories, February-March 2013 [CHART]
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million.
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