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Consumer Behavior

Change In Facebook Users' Activities By Device, Q1 2013 [TABLE]

Watching videos on Facebook saw among the biggest jumps in usage, with viewing increasing by 47% on both PC and mobile, and nearly doubling on the tablet.

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How People Watch TV, May 2013 [CHART]

Yeti Coolers Content Marketing

An average of just 44% of viewing of full-length TV shows is live.

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Reasons People Listen To AM/FM Radio, May 2013 [CHART]

40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason.

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Americans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]

In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.

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Branded Vines More Likely To Be Shared Than Branded Videos [VINE]

According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.

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North Americans' Spending Intentions, May 2013 [CHART]

North Americans plan to spend on discretionary items this year, up from 36% the previous quarter.

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Security Measures Not Taken By Smart Phone Owners, May 2013 [TABLE]

Only 22% of smart phone users have installed an application to locate a missing phone.

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Financial Pros' Top Business Uses Of Social Media, Q1 2013 [TABLE]

Financial professionals also reported turning to social media most often in order to read up on commentary and expert insights on the finance world.

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Financial Pros' Use Of Social Tools For Business & Pleasure, Q1 2013 [TABLE]

One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.

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Radio Listeners' Social Media Use, May 2013 [CHART]

83% of radio listeners in the US have a profile on a social networking site.

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