Consumer Behavior
Teen Reputation Management Activities On Social Media, 2012 [TABLE]
59% of teens have deleted or edited something that they posted in the past.
Read MoreTypes Of Friends Teens Have On Facebook, 2012 [CHART]
Older teens are more likely than younger ones to have created broader friend networks on Facebook.
Read MorePersonal Information Teens Share On Their Social Profiles By Gender & Age [TABLE]
Older teens (those 14-17), are more likely to share certain types of information online than younger teens, ages 12-13.
Read MoreSocial Media Sites Teens Use Most Often [TABLE]
Teen girls who are social media users are much more likely than boys to maintain an account on Twitter (31% vs. 21%).
Read MoreSocial Media Sites Teens Use, 2011 & 2012 [TABLE]
Some 94% of teen social media users say they have a Facebook profile, and 81% say that Facebook is the profile they use most often.
Read MoreFrequency Of Teen Social Media Use [CHART]
Among teen girls who are social media users, 48% say they visit social networking sites several times per day, compared with 36% of teen boys.
Read MoreDemographics Of Teens Who Use Social Networking Sites Or Twitter [TABLE]
82% of online teens say they are either users of social networking sites like Facebook or users of Twitter.
Read MoreChanges In Adult & Teen Social Networking vs Twitter Use, 2006-2012 [CHART]
Teenagers’ use of Twitter now outpaces that of adults; just 16% of online adults are Twitter users, up slightly from the 12% who were using Twitter in 2011.
Read MoreTypes Of Information Teens Share On Social Media Profiles, 2006 vs 2012 [CHART]
91% of teens post a photo of themselves on their social media profiles, up from 79% in 2006.
Read MoreBrand Response Rates On Twitter, Q2 2012-Q1 2013 [CHART]
The average response rate grew 6% points quarter-over-quarter to 38%, after only improving by 4% points in the preceding 6 months.
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