Consumer Behavior
Consumer Awareness Of Native Advertising, May 2013 [CHART]
Asked if they had ever heard of native advertising, fully 85% of respondents answered in the negative.
Read MoreShare of eCommerce Traffic From Smart Devices, Q1 2012 – Q1 2013 [CHART]
Tablets accounted for 10.6% of e-commerce site traffic in Q1, up from 8.9% a quarter earlier, while smartphones also exceeded 10% of traffic (10.44%), though with only slight growth from the previous quarter.
Read MoreMobile Video Discovery Methods, May 2013 [CHART]
35% of mobile device owners watch videos on their device.
Read MoreCross-Device Travel Research & Purchase Behavior, May 2013 [CHART]
Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smart phone, tablet, or laptop) to do so.
Read MoreUS Mobile Phone Gamers, 2011-2017 [TABLE]
Double-digit mobile gaming growth rates will continue into 2015, when half of all US residents are expected to play games via their mobile phone at least once per month.
Read MoreUS Mobile Gaming Revenues By Type, 2011-2017 [TABLE]
Mobile gaming has been a high-growth market in recent years, with revenues increasing at triple-digit rates in 2012 and 2011.
Read MoreMillennials That Have Been Rejected For A Job Due To Negative Online Content [CHART]
One in ten young people have been rejected for a job because of their social media profile.
Read MoreWestern Europe Smart Phone Penetration, 2012-2014 [MAP]
Western Europe as a whole will reach 50% smart phone market penetration in 2014.
Read MoreAsia-Pacific Smart Phone Penetration, 2012 & 2014 [MAP]
South Korea led the world last year in the share of mobile users who used a smartphone, at 60%.
Read MoreNorth American Smart Phone Penetration [CHART]
The worldwide smart phone penetration is expected to remain just under one-third in 2013 and will approach the halfway point by 2017.
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