Consumer Behavior
Devices Used To Visit Social Media Sites By Gender, March 2013 [CHART]
The desktop and laptop remained the No. 1 place where users accessed sites, but the smart phone wasn’t far behind.
Read MoreTop Social Networks By Gender, March 2013 [TABLE]
Googl+ had the second-highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders.
Read MoreCurrent & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Read MoreSmart Phone Activity Share By OS, May 2013 [CHART]
Americans spend about an hour each day on their smart phones (58 minutes to be exact).
Read MoreHow Top Customer Experience Marketers Differ, May 2013 [CHART]
Acquiring new customers (42%), retaining existing customers and improving loyalty and satisfaction (36%), and creating consistent, relevant and positive customer experiences across channels (34%) are among the top challenges being faced by marketers today.
Read MoreFemale Deal Shopping Motivations, May 2013 [CHART]
Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars.
Read MoreOnline Streaming Habits, May 2013 [TABLE]
A survey from M-GO of streaming media consumers finds that new TV shows are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and older movies (44%) in tow.
Read MoreOnline Video Views By Duration, Q1 2013 [CHART]
86.7% of video views on “Linear + Digital” networks were less than 5 minutes in length, as were 86.2% of video views on “Digital Pure-Play” networks.
Read MoreMoms' Social Sharing By Content Type, May 2013 [CHART]
30% of mothers shared content on the ShareThis network during the period, compared to 10% of the network’s overall average.
Read MoreResponses To Out-Of-Home Advertising, May 2013 [TABLE]
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month.
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