Consumer Behavior Archives - Page 381 of 547

Americans Who Click On Search Engine Ads By Age, August 2012 [CHART]

US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines.

American Digital Media Buying Penetration By Generation, 2013 & 2017 [CHART]

95.2% of US millennial adults are estimated to be mobile phone users by the end of the year.

Online CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]

45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.

Influence Of Shipping Costs On Online Shoppers, June 2013 [TABLE]

When asked their top drivers of positive recommendations for an online retailer, a leading 68% of respondents cited free shipping, easily the top answer.

Newspaper Circulation & Advertising Trends By Region, 2012 [CHART]

Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia.

Television Consumption By Device, June 2013 [CHART]

Just 2% of all TV hours logged were on tablets (1%) or smart phones (1%).

Amazon's Position In Consumer Electronics Purchase Path, June 2013 [CHART]

When consumers visited a retail site online, 1 in 3 went to Amazon.

Social Media Sites Marketing Execs Use For Cross-Posting On Twitter, Q1 2013 [CHART]

27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.

B2B Buyers' Attitudes Toward Online Content, June 2013 [TABLE]

87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection.

Six Types Of Online Shoppers, June 2013 [TABLE]

Compete and GroupM have released a new report that analyzes more than 168,000 purchases of consumer electronics in which the consumer used digital media somewhere along their purchase path.