Consumer Behavior Archives - Page 379 of 547

US Vehicle Shoppers Who Have Visited An Auto Website On Smart Phone, 2010-2012 [CHART]

The percentage of in-market shoppers who visited an automotive website from their smart phone increased from 17% in 2010 to 31% in 2012.

The creepiest were loyalty programs that see details of friends’ behavior, mentioned by more than half of respondents.

US internet users on average participated in 7.4 loyalty programs last year.

25% of sports fans use social media to follow leagues, teams and players online.

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

While smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows.

Only 2% of total TV viewership by American broadband subscribers who watched at least five hours of TV per week occurred on a tablet or smart phone.

Almost 40% of mothers’ weekly time spent with their mobiles is on Saturday (18.5%) and Sunday (19.3%).

Millennial B2B buyers are far more likely than their older counterparts to make online purchases.