Consumer Behavior
Reasons People Become Brand Fans On Facebook, June 2013 [CHART]
Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%).
Read MoreOnline Pharmaceutical Marketing Effectiveness, June 2013 [CHART]
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.
Read MoreTop Ways Consumers Are Responding To Higher Costs, June 2013 [TABLE]
64% of respondents have been affected by rising food prices and 58% by rising gas prices, with rising utility/energy bills (40%), health care costs (30%) and payroll taxes (23%) also affecting some.
Read MoreAmericans' Daily Time Spent With Online Media, 2010-2012 [TABLE]
Last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.
Read MoreAmericans' Online Activities By Frequency, May 2013 [TABLE]
Email took the greatest amount of time per week, at 7.8 hours.
Read MoreOnline Channels People Most Use To Communicate With One Another, May 2013 [CHART]
Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.
Read MoreConsumer Attitudes Toward Online Local Business Reviews, June 2013 [TABLE]
Consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.
Read MoreUS Loyalty Program Memberships, 2000-2012 [CHART]
There were 2.647 billion loyalty program memberships last year in the US, representing 26.7% growth from 2.089 billion in 2010.
Read MoreWebsites Used To Read Traveler Online Reviews, 2012 [CHART]
In 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process.
Read MoreHospitality Industry Online Reviewers, January 2013 [CHART]
More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.
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