Consumer Behavior
Reasons For Cart Abandonment [CHART]
Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items.
Read MoreTime Spent With Social Media By Generation & Device [CHART]
It’s no surprise that Millennials’ social media time is mainly spent on smartphones. But what about older folks—are Baby Boomers and older users mostly mobile when it comes to social? Turns out, the answer is yes, if not quite to the same extent.
Read MoreThe Visual Internet [INFOGRAPHIC]
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
Read MoreYoung Americans' Participation In Athletics By Sport [CHART]
Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.
Read MoreReviews Role In Trusting A Business [CHART]
Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
Read MoreVideo Marketing Content Types [CHART]
Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.
Read MoreIncreasing Use Of Email By Generation [CHART]
Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now.
Read MoreAttitudes Toward Facebook [CHART]
Facebook is useful as a communications tool, but it’s not perceived to be cool and few people think it’s safe from hackers.
Read MoreVoice Trends Among Smart Speaker Owners [CHART]
Roughly one-third of US households own a Smart Speaker. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping.
Read MoreConnected TV Penetration [CHART]
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
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