Consumer Behavior
Why Americans Engage With Online Ads, July 2013 [CHART]
44% of Americans claim to have watched a commercial for a brand or product online in the past month.
Read MoreSocial Media-Inspired Purchases, July 2013 [CHART]
Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online.
Read MoreAmerican Doctors Who Use Tablets Professionally By Age, January 2013 [CHART]
More than half of physicians ages 44 or younger used tablets for professional purposes.
Read MoreAmerican Doctors Who Use Smart Phones Professionally By Age, January 2013 [CHART]
Nearly nine in 10 doctors under 35 used their smart phones for professional purposes, the highest level among all age groups.
Read MoreAmerican Doctors Who Email Patients By Age, January 2013 [CHART]
Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind.
Read MoreHow US Technology Consumers Respond To Mobile Ads, 2012 [CHART]
Tablet owners in 2012 to be far more likely than smart phones owners to click on ads, and also to research or purchase a product after seeing an ad.
Read MoreGlobal Smart Device Users By OS & Form Factor, February 2013 [CHART]
Diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category.
Read MoreSocial Influencer Dynamics, July 2013 [CHART]
Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.
Read MoreWhat People Do After Visiting Yelp, July 2013 [CHART]
Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.
Read MoreSmart Phone Market Penetration, October 2011 – May 2013 [CHART]
Smart phone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May.
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