Consumer Behavior
Benefits Of Behavioral Marketing, July 2013 [CHART]
The vast majority of marketers surveyed believe that behavioral marketing can boost their performance in a range of areas, most notably in return on investment, revenue attributable to marketing activities, and customer satisfaction and loyalty.
Read MoreAmericans' Leading Sources Of News By Media, June 2013 [TABLE]
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.
Read MorePreferred Source Of News By Media & Demographic, June 2013 [TABLE]
Those older than 65 and those without a college degree were the most likely to prefer TV news.
Read MoreNorth American Mobile App User Retention By Notification Quality, September 2012 [CHART]
Apps that employed push notifications retained up to 100% more of their users compared with apps that had not used push notifications.
Read MoreGlobal Mobile Message Traffic, 2012 & 2017 [CHART]
Juniper Research estimates the number of mobile messages sent worldwide in 2012 totaled 14.7 trillion.
Read MoreBranded Video Sharing Activity By Day Of The Week, July 2013 [CHART]
The data shows that sharing activity was highest on Fridays (15.9% above-average), with Wednesdays (+14.1%) and Thursdays (+7.5%) the next-most active days.
Read MorePreferred Media Type For Main News Source By Age, July 2013 [CHART]
Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.
Read MoreLeast-Trusted Companies, July 2013 [TABLE]
Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.
Read MoreWeb Self-Service Benefits & Challenges, July 2013 [TABLE]
With about 40% of customer interactions being conducted via the web (31%), mobile web or mobile application (9%), the survey finds that many of those offering web or mobile self-service capabilities report increased traffic (54%) and sales (47%) since the launch of those capabilities.
Read MoreForbes' 50 Most Valuable Pro Sports Teams By Social Media Presence [INFOGRAPHIC]
Forbes broke down the social media universe of the 50 most valuable professional sports teams in the world.
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