Consumer Behavior
In-Game Communication Among Online Gamers By Frequency, July 2013 [CHART]
The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players.
Read MoreOnline Games Played By American Gamers, July 2013 [CHART]
57.8% of those playing online games were on single-player games.
Read MoreTV Viewers Who Would Never Act On A Commercial By Demographic, July 2013 [CHART]
41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.
Read MoreSocial Media Brand Advocacy Prompts By Country, July 2013 [CHART]
Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.
Read MoreHispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
Read MoreMoms' vs. Dads' Use Of Daily Deal Sites, February 2013 [CHART]
One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.
Read MoreHow Stay-At-Home vs. Working Moms View The Internet, March 2013 [TABLE]
More than two-thirds of working and stay-at-home moms agreed that the internet has changed the way they get information about products and services.
Read MoreMoms Mobile Shopping Frequency, March 2013 [CHART]
Mobile devices and social networks are important fixtures of the shopping process for today’s mom.
Read MoreLikelihood Of Mobile Gas & Convenience Store Searchers To Decide, July 2013 [CHART]
Smart phone and tablet users who search for gas and convenience store information tend to be ready to act on what they find.
Read MoreHow People Stream Netflix, June 2013 [CHART]
The majority of Netflix streamers reported watching the service on their PC.
Read More