Consumer Behavior
Time Spent Conducting Pet Research Per Week By Dog/Cat Owners, May 2012 [CHART]
Nearly one-third of US dog and cat owners spent 30 minutes or more each week researching topics about their pets’ nutrition and well-being.
Read MoreConsumers' Attitudes Toward Brands' Social Media Responses, July 2013 [CHART]
53% of respondents overall said they believe that companies are more responsive to customers when they complain via social media, a figure that rises to 57% among Millennials (aged 18-34).
Read MoreConsumer Products Leaders' Balanced Sales Focus, July 2013 [CHART]
15% of consumer products companies are both highly focused on their consumers and strong users of analytics.
Read MorePreferred Social Logins For Retail Sites, Q1 2011 – Q2 2013 [TABLE]
Google seems to be keeping hold on a solid third of the market for sign-ins.
Read MoreSocial Logins Market Share, Q1 2011 – Q2 2013 [CHART]
A majority still prefer some login other than Facebook, and Facebook’s dominance has dwindled since Q3 2012.
Read MoreUS Mobile Video Revenues By Type, 2011-2017 [TABLE]
eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.
Read MoreUS Digital Content Subscribers By Content Type, 2013 [CHART]
Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.
Read MoreAmericans' Preference For Trying New Brands & Products, July 2013 [CHART]
Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreUS Internet Users Who Play Video Games By Type, 2013 [CHART]
Over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device.
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