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Consumer Behavior

Awareness & Use Of Mobile Wallets, January 2013 [CHART]

50% of US smart phone owners were familiar with mobile wallet technology, with 16% of that group reporting having used the technology in the past six months.

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Prevalence Of Sexting [CHART]

Of those with a phone, 61.5% of men say they’ve never sexted, compared to 70.5% of women, so the practice is hardly mainstream.

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Dating Etiquette: Follow-Up Methods By Age Range [CHART]

Younger generations consider a text to only be slightly less acceptable than a phone call, when touching base with a love interest.

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Dating Etiquette: Becoming "Facebook Official" By Gender [INFOGRAPHIC]

Friend requests skew later in the relationship for older folks.

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When Is It Okay To Send A Friend Request To A Romantic Interest? [CHART]

While some people use Facebook as a background check before the first date, others prefer to connect after they’ve gotten to know the person IRL.

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Checking Phone On First Date [INFORGRAPHIC]

On a first date, 37.1% singles will check their phone if the date has left the room.

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How B2B Decision-Makers Are Using Social Media, July 2013 [CHART]

Social media use is ubiquitous among B2B decision-makers in North America and Europe.

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Importance Of Dynamic, Personalized Content By Channel, July 2013 [CHART]

About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance.

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Social Sites People Share Content On By Content Type, Q2 2013 [CHART]

About half of content shared to social networks was shared to Facebook during Q2.

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Amount Pet Owners Spend Per Month On Their Pets, May 2013 [CHART]

Nearly two-thirds of respondents said they spent between $1 and $50 per month on their pets.

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