Consumer Behavior
What Devices People Use To Check Email, May 2013 [CHART]
Consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails.
Read MoreWhy People Watch TV Commercials By Genre, July 2013 [CHART]
The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Read MoreShowrooming Price Elasticity, July 2013 [CHART]
58% of smart phone owners practice showrooming.
Read MorePropensity For Social Sharing By Device, July 2013 [CHART]
Sharing accounted for 7.7% of activity among mobile users on the ShareThis network, compared to 4.4% among desktop users.
Read MoreForgotten Coupons & Abandon In-Store Purchases, July 2013 [CHART]
Many coupon users won’t make a purchase if they’ve forgotten their coupon at home.
Read MoreFacebook Mobile Monthly Active Users & Ad Revenues, Q3 2012 – Q2 2013 [CHART]
Mobile now accounts for 41% of Facebook ad revenues, a big jump from 30% in Q1.
Read MoreTop 10 Social Networks Among US Hispanics, May 2013 [TABLE]
Facebook is the top social site among Hispanics, followed distantly by LinkedIn.
Read MoreConsumer Apathy Over Social Media Ads, July 2013 [CHART]
27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.
Read MoreBack-to-School Spending, 2004-2013 [CHART]
Families with school-age children plan to spend an average of $634.78 this year, down from $688.62 last year.
Read MoreHispanics’ Mobile Use By Day, July 2013 [CHART]
Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.
Read More