Consumer Behavior
Average Time Spent Per Day On Non-Voice Mobile Activities By Device, 2010-2013 [TABLE]
Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole.
Read MoreAverage Time Spent Per Day Using Media Channels, 2010-2013 [TABLE]
The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year.
Read MoreFashionistas' Online Influences [INFOGRAPHIC]
NetBase created this infographic to illustrate the findings of their research about fashionistas’ online influences.
Read MoreSocial Networks From Which Marketers Cross-Post To Twitter, Q2 2013 [CHART]
52% OF marketers cross-posted content to Twitter from from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.
Read MoreRegretful Social Media Posters By Demographic, July 2013 [CHART]
20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.
Read MoreEmail Overload & Mobile Opens, July 2013 [TABLE]
1 in 10 respondents said they dealt with more than 300 emails a day, with close to one-third of those saying that marketing and promotional emails accounted for at least three-quarters of their emails.
Read MoreMultitainment Activity, July 2013 [CHART]
TV viewers frequently multitask, and while multitasking activities are varied, they often involve a second screen.
Read MoreYouTube, Vine & Instagram Videos Shared On Twitter [TABLE]
Tweeted Vine videos are averaging 20 retweets, compared to 19 for YouTube and 7 for Instagram.
Read MoreUS Social Brand Mentions, July 2012 – June 2013 [CHART]
Brand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice.
Read MoreBenefits Of Integrating Real-Time Social & Curated Content Into Websites, July 2013 [CHART]
Among the 73% of respondents who reported integrating social media apps into their websites, virtually all (95%) cited some benefit.
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