Consumer Behavior
Number Of Sites Used To Research Online Purchases, April 2013 [CHART]
While 34% said they only visited one site to research their last purchase, half had gone to two or more sites, which also means they took their time before buying.
Read MoreFortune 500 CEOs' Social Media Presence, May 2012 vs. May 2013 [CHART]
Only 32% of the CEOs have a presence on at least one of the major social networks .
Read MoreAmerican Latinas' Mobile Activities, August 2013 [CHART]
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
Read MoreTwitter Users By Demographic, May 2013 [TABLE]
Between November 2010 and May 2013, the percentage of internet users on Twitter more than doubled for every adult age group except those ages 65 and older.
Read MoreTwitter Users By Age, November 2010 & May 2013 [CHART]
Twitter has driven some of this growth, with the number of Twitter users rising to 18% in May, up from 8% in November 2010.
Read MoreSocial Networking Site Use By Age, February 2005 – May 2013 [CHART]
As of May, 72% of online adults reported using at least one social networking site.
Read MoreTypes Of Data Used To Drive Marketing, August 2013 [CHART]
45% of global marketers agree that data is the most underutilized asset in their organization.
Read MoreLatina Television Viewing, 2003 vs. 2013 [CHART]
Over the past decade or so, Hispanic women have moved away from English broadcast TV, cutting their consumption almost by half.
Read MoreAttitudes Toward Ads On Streaming TV & Movies, August 2013 [TABLE]
With increasing numbers of Americans watching video on their smartphones and tablets, it’s important to gauge their reactions to the ads they see while streaming entertainment content.
Read MoreEffect Of Tweets On TV Ratings By Genre, August 2013 [CHART]
The volume of tweets caused significant changes in live TV ratings among 29 percent of the 221 broadcast primetime programepisodes sampled.
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