Consumer Behavior
Demographics Of Mobile In-Store Price Comparers, January 2013 [TABLE]
12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store.
Read MoreDemographics Of Online Price Comparers For Big Ticket Purchases, May 2013 [TABLE]
Two-thirds of US internet users ages 50 to 69 agreed “strongly” with the statement, “When making a big or expensive purchase, I search online to compare prices across stores or retailers.”
Read MoreDemographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.
Read MoreUS Mobile Phone Gamer Share By Phone Type, 2011-2017 [CHART]
Feature phones account for significantly less mobile gaming: Just 17.7% of all mobile phone gamers this year will have a feature phone.
Read MoreUS Smart Phone Gamers, 2011-2017 [TABLE]
eMarketer estimates 103.6 million smartphone users will play games at least monthly this year, up 23.7% over 2012.
Read MoreUS Online & Mobile Phone Gamers, 2013 & 2017 [CHART]
Nearly 126 million people in the US will play a game on their mobile phone at least once a month.
Read MoreUS Newspaper Subscribers vs. Mobile News Consumers By Age, Q1 2012 & Q1 2013 [TABLE]
Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.
Read MoreAmericans Who Subscribe To Print Newspapers By Age, Q1 2012 & Q1 2013 [CHART]
The percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%.
Read MoreMobile News Consumption By Age, Q1 2013 [TABLE]
The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.
Read MoreUS Online Buyers Who Notice Retargeted Ads, April 2013 [CHART]
Nearly three out of five US online buyers said they had noticed ads for products they looked up on other sites.
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