Consumer Behavior
Most Likely Brand Emails To Be Opened, February 2013 [CHART]
Almost seven in 10 said they were likely to open emails from brands whose products they often purchased either online or in brick-and-mortar stores.
Read MorePrimary Reason For Reading Promotional Email Via Mobile, December 2012 [CHART]
Almost one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name.
Read MoreUS Mobile Facebook Users & Penetration, 2011-2017 [CHART]
This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly.
Read MoreUS Twitter Users & Penetration, 2012-2017 [TABLE]
The mobile Twitter population is not huge, but neither is the overall Twitter population in the US, estimated to reach 36.8 million users this year.
Read MoreUS Mobile Twitter Users, 2011-2017 [CHART]
Though Twitter penetration of the overall population is low, usage among all mobile phone social network users is substantial, at a 28% penetration rate.
Read MorePopular Creative Advertising Elements, August 2013 [CHART]
92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives.
Read MoreCord-Cutting Intent, August 2013 [CHART]
8.8% of adult broadband users with an internet-connected TV and traditional residential pay-TV service report being highly inclined to cut the cord in the next 6 months.
Read MoreRetail Advertisers Mobile Post-Click Action, Q1 2013 [CHART]
Mobile commerce, store locator and site search are among the top actions retail advertisers are using to drive web and foot traffic.
Read MorePhone Wait Time Benchmarks, Q1 2013 [TABLE]
About 60% of calls were answered, typically in slightly over one minute. But a significant 15% hung up right at about the 40-second mark.
Read MoreUS Adult Digital Buyer Penetration By Generation, 2013 & 2017 [TABLE]
eMarketer estimates that three-quarters of boomer internet users in the US—45.2 million people—will be digital buyers by year’s end.
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