Consumer Behavior
US Pay-TV Subscriber Trends, August 2013 [CHART]
The number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the initial 6 months of a year.
Read MoreActive Email Subscriber Rates By Industry, Q2 2013 [CHART]
B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).
Read MoreMobile Device Share Of Online Conversions, August 2013 [CHART]
A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.
Read MoreB2C Email Read Duration By Device, Q2 2013 [CHART]
53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%.
Read MoreMillennials' Interest In Paying For TV, August 2013 [CHART]
18-24-year-old broadband subscribers don’t show much of an interest in signing up for pay-TV services once they move into their own residences.
Read MoreSmart Phone vs. Desktop Traffic Growth By Select Industries, H1 2012 – H1 2013 [CHART]
Smart phone traffic has grown 10 times more quickly than desktop traffic over the past year.
Read MoreDemand For Brand-Related Mobile Alerts, 2009-2013 [CHART]
45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.
Read MoreCumulative Shelf Life Of An Email Campaign, 2012 [CHART]
Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of an email’s total opens), falling off quickly during each following hour.
Read MoreGmail Tabs Open Rates By Email Service, August 2013 [TABLE]
Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.
Read MoreMillennials' Changing Alcoholic Beverage Preferences, 1992-1994 vs 2012-2013 [CHART]
60% of American adults drink alcohol at least occasionally.
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