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Consumer Behavior

US Home Broadband vs. Dial-Up Adoption, June 2000-May 2013 [CHART]

As of May 2013, 7 in 10 Americans aged 18 and older access the internet at home via a high-speed broadband connection.

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Attitude Toward Ads During Traditional TV vs. Ads During Streaming Online Video, January 2013 [CHART]

US internet users had similar attitudes toward ads during traditional TV and original streaming content.

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Viewership Growth For Digital TV Online & Mobile Video, 2012-2017 [CHART]

There will be 204.6 million US digital video viewers in 2017, representing 78.1% of internet users and 62.7% of the general population.

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Longevity Of Top Brands' Tumblr Reblogs [CHART]

When it comes to Tumblr post engagement, brands can enjoy a shelf-life more in keeping with a YouTube video than a Facebook post.

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Consumers' Online Shopping Purchase Influences, August 2013 [CHART]

56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their purchase decision when shopping online.

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Motivations Of SMBs' Twitter Followers, August 2013 [TABLE]

The top reason Twitter users follow SMBs is to get updates on future products (73%).

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Millennials' Pay-TV Decisions Upon Moving Out, August 2013 [CHART]

Few late Millennials (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own.

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SMBs Loyalty Programs, August 2013 [CHART]

38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers.

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Facebook Brand Post Timing & Engagement, August 2013 [CHART]

Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision.

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Household Income Of Feature Phone Users, August 2013 [CHART]

Fully 43% of feature phone owners come from households with annual income levels of $20,000 or less.

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