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Consumer Behavior

Millennials' Retail Shopping Behavior, September 2013 [TABLE]

81% of Millennials’ retail spending occurs in brick-and-mortar stores.

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Popular Second Screen Activities For TV Viewers, September 2013 [CHART]

1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.

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US Household Types, 1970-2012 [CHART]

The constitution of the American household has evolved considerably in the past 4 decades or so, such that there really is no typical household type anymore.

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Top 10 Smart Phone Applications, Q2 2013 [VIDEO]

Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world.

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Most Important Social Media Sites For Agency New Business, August 2013 [CHART]

9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads.

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Retail Marketing Business Challenges, August 2013 [CHART]

Asked to identify their top 3 marketing business challenges, almost half of retailers indicated that they can’t keep up with the new ways consumers are using technologies.

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Primary Banking Channels By Age, April 2013 [TABLE]

More than three out of five internet-using millennials and seniors alike cited online banking as their primary channel.

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How People Use Banking Services, November 2012 [CHART]

Eighty-five percent of banking customers reported visiting a bank branch in the past 12 months, the most out of any category.

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How People Access Banking Information, March 2013 [CHART]

An omnichannel approach is being touted as a way to give banks of all types and sizes more flexibility to meet consumers’ constantly evolving preferences.

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Email Subscriber & Sender Stats, August 2013 [TABLE]

The average subscriber receives 416 commercial emails per month, per new figures released by Return Path.

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