Consumer Behavior
TV Viewers' Attitudes Toward Network & Cable Television, September 2013 [CHART]
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows.
Read MoreConsumer Attitudes Toward Proactive Customer Service, September 2013 [TABLE]
87% of US adults are happy to be contacted proactively by companies regarding customer service issues.
Read MoreReasons People Click On Smart TV Ads, September 2013 [CHART]
Most said it was because they were interested in the advertised product or brand.
Read MoreHow People Share Information About SMBs They Follow On Twitter, May 2013 [CHART]
People were most likely to have retweeted SMB content if they enjoyed it, at 70%.
Read MoreTop Reasons People In The US & UK Follow SMBs On Twitter, May 2013 [CHART]
The leading reason respondents gave for following an SMB on Twitter was to receive updates on future products, at 73%.
Read MoreMotivations For Social Media Sharing, September 2013 [CHART]
Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share interesting things.
Read MoreGmail Promotional Tabs Effect On Brand Emails, September 2013 [CHART]
While Gmail users appear generally favorable to the new interface, they also believe that it has negatively affected their interaction with promotional emails from their favorite brands.
Read MoreSmart Phone Penetration, October 2011 – July 2013 [CHART]
Smart phone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July.
Read MoreEmails Volume Growth, Q2 2012 – Q2 2013 [CHART]
Email volume grew by 17.9% year-over-year in Q2.
Read MoreOnline Americans' Attitudes Toward Internet Privacy, September 2013 [CHART]
Only 37% of American internet and smartphone users believe it’s possible for someone to use the internet completely anonymously, so that none of their online activities can be easily traced back to them.
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