Consumer Behavior Archives - Page 344 of 547

Device Ownership By Income Level, September 2013 [CHART]

Tablet owners tend to have higher incomes than smart phone and PC owners.

Online Video Ad Views By Duration, Q2 2013 [CHART]

The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede.

Parties Most Responsible For Protecting Smart Phone Users' Privacy, June 2013 [CHART]

The vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections.

Frequency With Which US Internet Users Are Concerned About Privacy By Activity, June 2013 [CHART]

87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web.

Marketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]

While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.

Length Of Time Marketing Emails Are Ready By Device, Q2 2013 [CHART]

Android devices saw the lengthiest periods of engagement with email: 53.3% of emails opened on Android phones were read for 15 seconds or more, followed by 41.9% of emails read on the Android tablet.

Primary Device Used To Open Marketing Emails, Q2 2013 [CHART]

The smart phone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens.

Weekly Time Spent Watching TV By Age, Q1 2011-Q2 2013 [TABLE]

While youth are indeed watching less TV, it’s not yet a precipitous decline than widely assumed.

US Digital Cross-Platform Audience, April 2013 [CHART]

The number of adults going online is 194 million strong per month. Of those, about 63% (122 million) use both a PC and a mobile device.

Share Of Time Spent Online By Device, April 2013 [CHART]

Soaring smart phone and tablet use has doubled the amount of time Americans spend online in the matter of a few short years.