Consumer Behavior
US Dual Tablet & Smart Phone Users, 2011-2017 [TABLE]
eMarketer estimates more than 73 million tablet users—57% of the US tablet-using population and 30% of US internet users—will also use a smartphone at least once per month this year.
Read MoreTop 10 DMAs, 2013-2014 [CHART]
The number of TV homes overall increased by roughly 1.6 million (or about 1.4%), to 115.8 million.
Read MoreFrequency Of In-Store Mobile Research By Price, September 2013 [CHART]
The higher the product’s price, the more likely mobile shoppers will conduct an information research while in-store.
Read MoreeCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.
Read MoreVideo Engagement: Live vs On-Demand Video, Q2 2013 [CHART]
While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.
Read MoreStages At Which Consumers Visit Pharmaceuticals Websites, 2012 & 2013 [CHART]
Web users were also most likely to visit pharma websites following a diagnosis, rather than after they experienced symptoms or before they’d filled a prescription.
Read MoreMost Popular Sites For Health Information, July 2013 [CHART]
More than half of consumers named WebMD as their most accessed digital resource for health information.
Read MoreFrequency With Which American Mothers Share Deals On Social, July 2013 [CHART]
56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media.
Read MoreOnline Channels Where American Mothers Talk About Products & Services, July 2013 [CHART]
Well over half of mothers posted about products or services on social media.
Read MoreAmerican Moms Who Follow Brands Or Stores On Social Media, June 2013 [CHART]
Just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.
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