Consumer Behavior
Reasons Mobile Users Share Personal Info With A Brand, September 2013 [CHART]
43% of respondents are willing to share their location information with companies via their mobile device.
Read MoreTop Reasons Consumers Mark Legit Emails As Spam, September 2013 [CHART]
Consumers are more likely to say they’d mark email from legitimate companies as spam because the companies email them too frequently (38%) than because the emails are unsolicited (34%).
Read MoreBrand Names & Quality Perceptions, September 2013 [CHART]
83% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years.
Read MoreMobile Device Ownership Among US Parents & Children, June 2012 & 2013 [CHART]
In 2012, 63% of parents said either they or one of their children owned a mobile phone, smart phone or tablet. This year, that figure rose to 79%.
Read MoreParents' Mobile Content Activities, August 2013 [TABLE]
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
Read MoreAges Of Mobilesat Children, August 2013 [CHART]
Nearly two-thirds of adults in the US have distracted or entertained a child 5 years old or younger with a mobile device.
Read MoreEmail Tactics' Effectiveness On Engagement, September 2013 [TABLE]
Email practices – from signup to unsubscribe – have significantly changed over the past 5 years.
Read MoreConsumer Attitudes Toward Individuality & Identity, September 2013 [TABLE]
Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from Brazil and China.
Read MorePopular Mobile Phone Activities, May 2013 [CHART]
9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls.
Read MoreCable TV Subscriber Attitudes, September 2013 [TABLE]
The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year.
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