Consumer Behavior
Brand Discovery Among Social Media Brand Fans, September 2013 [CHART]
Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.
Read MoreOnline Radio Reach & Consumption, September 2013 [CHART]
53% of online Americans aged 12 and up listen to online radio, including personalized radio (39%), live streaming (27%) and on-demand music (18%) services.
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreDemographics Of Americans By Internet Adoption, May 2013 [CHART]
85% of American adults use the internet as of May 2013, representing a new high point for internet adoption.
Read MoreMobile Behavior Absent A Call Button In Search Results, September 2013 [CHART]
7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.
Read MoreOnline Targeting On-Target Percentages By Age, September 2013 [CHART]
Online campaigns appear to be having the most success reaching younger demographics, who are often the most coveted audiences.
Read MoreMobile Advertising Benchmarks, September 2013 [CHART]
Mobile ads are indeed effective in influencing consumers’ brand perceptions.
Read MoreDemographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]
12% of smart phone owners—as opposed to social media users—actively checked in at locations.
Read MoreDemographics Of Location-Based Services Social Media Users, May 2013 [TABLE]
Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.
Read MoreMarketers' Proficiency, September 2013 [CHART]
Only 40% of marketers rating their company’s marketing as effective.
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