Consumer Behavior
Demographics Of Mostly Mobile Internet Users, May 2013 [TABLE]
Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.
Read MoreAmericans Who Go Online Mostly Via Mobile Phone, May 2013 [CHART]
34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.
Read MoreDemographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]
There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.
Read MoreAmericans' Corporate Social Responsibility-Related Actions, October 2013 [CHART]
88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices.
Read MoreSmart Phone Penetration, October 2011 – August 2013 [CHART]
Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August.
Read MoreBritish Adults' Attitudes Toward Brand Content Marketing, October 2013 [CHART]
Asked to choose which of 3 options is most true concerning their general attitude towards advertising, 66% of British adults chose the option that they “tolerate” advertising from brands.
Read MoreGlobal Mobile Payment Transactions, August vs April, 2013 [CHART]
The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August.
Read MoreHalloween Spending, 2005-2013 [CHART]
A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than last.
Read MoreIncidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.
Read MoreTV Viewers' Attitudes Toward Pay-TV, October 2013 [TABLE]
TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years.
Read More