Consumer Behavior
US Smart Phone Users & Penetration, 2011-2017 [TABLE]
Although the smart phone market in the US is maturing, eMarketer projects that steady growth will continue over the next few years.
Read MoreSubscriber Engagement With Autoresponder Sequences, October 2013 [CHART]
The average autoresponder sequence contains 8 emails and spans 49 days.
Read MoreFS1 vs ESPN [INFOGRAPHIC]
This inforgraphic from Sports Management Degrees illustrates the new battle between FS1 and ESPN for sports television supremacy.
Read MoreMost Disruptive External Forces According To C-Suite, October 2013 [TABLE]
For the second year running, the CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises.
Read MoreEmail Open & Click-Through Rate Trends, Q4 2009 – Q2 2013 [CHART]
The average business-as-usual (BAU) email open rate in North America fell to 28.8% in Q2 after hitting a multi-quarter peak of 31.1% in Q1.
Read MoreEmail Subscriber Activity, Q2 2013 [CHART]
During Q2 2013, 51% of the average email file was active.
Read MoreSupport For Brands' Global Strategy, October 2013 [CHART]
At least 8 in 10 marketers at the global level agree that they support the global strategy of the brand they are working for.
Read MoreConsumer Attitudes Toward Shopping Cart Reminder Emails, October 2013 [CHART]
Fully two-thirds of infrequent shoppers (those who shop online less than once a month) did not expect to get any type of reminder email.
Read MoreNetworks B2B Marketers Use To Cross-Post On Twitter, June 1 – August 31, 2013 [CHART]
More than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period.
Read MoreWhy People Don't Use Mobile Banking, June 2013 [CHART]
Security concerns topped the list of reasons why smart phone users didn’t use banking services on their devices.
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