Consumer Behavior
US Tablet Coupon Users, 2012-2015 [CHART]
The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.
Read MoreUS Adult Smart Phone Mobile Coupon Users, 2012-2015 [CHART]
More than 28% of people who own a mobile device redeemed a coupon this year.
Read MoreUS Adult Online Coupon Users, 2012-2015 [CHART]
More than half of US adult internet users will redeem a digital coupon via any device for either online or offline shopping this year.
Read MoreBenefits Of Card-Linked Marketing, October 2013 [CHART]
Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits.
Read MoreGlobal Social Login Preferences For Entertainment & Gaming Sites, Q2 2011-Q3 2013 [CHART]
62% of visitors to entertainment and gaming sites preferred using a Facebook sign-in, while only 20% favored Google.
Read MoreSocial Logins Preferred For B2B Sites, Q4 2012-Q3 2013 [CHART]
Among visitors to business-to-business sites, LinkedIn was just as likely to be preferred as Google in Q3 2013, although both trailed Facebook.
Read MorePreferred Social Logins, Q2 2011-Q3 2013 [TABLE]
Facebook was the overall favorite among users who wanted social identification, named by 44.9% of respondents.
Read MoreMobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).
Read MoreEffect Of eBook Device Ownership On Book Reading, August 2013 [CHART]
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
Read MoreAmerican eReader Users & Market Penetration, 2011-2017 [TABLE]
eMarketer estimates eReader use at 20% of the overall population in 2013.
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