Consumer Behavior
Global Email Marketing Open & Click-Through Rates By Day Of The Week, 2013 [CHART]
Consumers opened 19.9% of the marketing emails received on Tuesday, more than they do any other day of the week.
Read MoreUS Map: Six Decades Of The Most Popular Girl Names [ANIMATED GIF]
Based on data from the Social Security Administration, this map shows the most popular baby names for girls by state, for babies born from 1960 through 2012.
Read MoreReasons For Joining A Branded Online Community, October 2013 [CHART]
43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts.
Read MoreOffline CPG Sales Life From Cross Media Campaigns By Media Type, 2013 [CHART]
Sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels, reaching 12.4%.
Read MoreShare Of Sales Lift From CPG Brand Campaigns By Media & Buyer Type, 2013 [CHART]
62% of those who saw a digital ad had little to no exposure to messaging delivered via television.
Read MoreFrequency With Which US Consumers Visit Their Bank's Website vs. Brand Location, July 2013 [CHART]
Nearly three-quarters of US consumers who owned at least one computer, tablet and smart phone visited a banking website or mobile site more than five times per month.
Read MoreShopping Cart Abandonment Email Adoption, 2011-2013 [CHART]
Almost one-quarter of Internet Retailer 1000 companies send shopping cart recovery emails, a 29% increase from the 19% doing so last year.
Read MoreHow Consumers Are Reacting To Financial Strain, October 2013 [CHART]
55% of Millennials (18-34) are trying new brands priced below regular brands, as are 54% of families and 49% of Hispanics.
Read MoreReasons American Hispanics Decided To Shop For A New Car, July 2013 [CHART]
The top three reasons why US Hispanic shoppers decided to shop for a new vehicle were compelling incentives, the need for a new vehicle and low monthly payments.
Read MoreNew-Vehicle Sales Among American Hispanics, H1 2013 [TABLE]
While overall sales to ethnic groups across the board have risen strongly since the 2008 financial downturn, US Hispanics have led the way.
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