Consumer Behavior
Demographics Of Video Content Creators [TABLE]
Some 26% of internet users post videos they take online, about half the proportion who post their own pictures.
Read MoreDemographics Of Photographic Content Creators [TABLE]
Young adults ages 18-29 are particularly likely to post pictures they take online and women are more likely to do so than men.
Read MorePosting Original Photos & Videos, 2012-2013 [CHART]
Half of internet users post original photos online, while a quarter post videos they have taken themselves.
Read MoreReasons People Would Shop On A CPG Brand Site vs Online Retailer, July 2013 [CHART]
Nearly 3/4ths said they would shop on a brand site over an online retailer like Amazon because it offers exclusive products.
Read MoreOnline Channels That Drive The Most CPG Revenues, July 2013 [CHART]
39% of CPG executives believed direct-to-consumer channels were driving the most digital revenues for their companies.
Read MoreB2B Brand Imaging, October 2013 [TABLE]
A recent analysis from McKinsey suggests that there’s a big disconnect between the core brand messages most emphasized by B2B companies and the characteristics that are most valued by their customers.
Read MoreTop Social Media Metrics For Enterprise Brands, October 2013 [CHART]
A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.
Read MoreWho Benefits From Personal Data Exchange, October 2013 [TABLE]
About 7 in 10 executives selling to B2C and B2B customers (“sellers”) believe that those customers are willing to share their personal information if they see a benefit to doing so.
Read MoreOnline Video Ad Effectiveness, October 2013 [TABLE]
Viewers who have to wait at least 10 seconds to watch a video are 3 times more likely to abandon the video if their wait is due to slow load speeds than if its due to a pre-roll ad.
Read MoreEffectiveness Of Shopper Media, October 2013 [CHART]
Shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites.
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