Consumer Behavior Archives - Page 323 of 547

US Mobile Video Viewers & Long-Form Content, October 2013 [CHART]

Roughly 8 in 10 saying they would watch their favorite TV serial on their phone were it available.

Consumer Expectations For Brands' Twitter Responses, October 2013 [TABLE]

A slight majority of Twitter users who expect brands to respond to their tweets feel that those responses should come in less than an hour.

Devices Used By Baby Boomers To Consume Online Content, September 2013 [TABLE]

Only four in 10 of boomers used a mobile device to get online, with three in 10 accessing it on a smartphone and one in five via a tablet.

Daily Time Spent Online By Boomers, September 2013 [TABLE]

The poll found that this group spent an average of five hours online, only an hour less than did those ages 10 to 23.

Social Engagement Rates By Post Types, Q3 2013 [CHART]

Likes account for the vast majority – 87% – of social engagement, but that share is inching back at the expense of comments and shares.

Demographics Of Instagram Users, October 2013 [CHART]

Some 20% of female cell phone users aged 18 and up use Instagram, compared to 16% of males.

Demographics Of Snapchat Users, October 2013 [CHART]

Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older.

Sentiment Of US Marketers, October 2013 [CHART]

Looking ahead at the next 6 months, 9 in 10 US marketers are either more (46%) or as (45%) optimistic about industry-wide marketing conditions as they are today.

Percent Of Holiday Shopping Budget Devoted To Online Purchases, September 2013 [CHART]

Thirty-eight percent of respondents said they would spend at least half of their budgets online.

Where American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]

Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.