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Consumer Behavior

Global Opinions On Privacy, 2013 [CHART]

Americans and China hold opposite opinions about location, purchases and website visits.

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American Internet Users Who Have Stopped Doing Business Due To Privacy Concerns, June 2013 [CHART]

35% internet users have stopped doing business with a company due to privacy concerns.

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How Americans Protect Their Online Privacy, 2012 & 2013 [CHART]

90% of US internet users have taken action to protect their online privacy this year.

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Holiday Retail Sales Trends, 2000-2013 [CHART]

The NRF is forecasting “marginal gains” for this season, projecting 3.9% YOY growth in retail sales to $602.1B (with online spending growing by 13-15% up to a potential $82B).

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Social Media Referral Traffic Trends, September 2012-September 2013 [CHART]

Facebook referred 2.77% of total traffic to Shareaholic’s publisher network from mobile users alone in September.

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Top 10 American Multi-Platform Properties In September, 2013 [CHART]

comScore has publicly released its list of top “multi-platform properties,” which measure a property’s total digital population, including smartphone and tablet visitors.

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How Facebook Users Interact With News Posts, September 2013 [TABLE]

Only about one-third of Facebook users turned to the site for breaking news.

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Reasons Americans Use Facebook, September 2013 [CHART]

Nearly 80% of Facebook users interact with news stories while performing other actions.

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How Americans Consume News, September 2013 [CHART]

And half of American Facebook users get their news there.

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Mobile WiFi Users Preferred Device & Method To Research & Purchase Retail Products [CHART]

Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.

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