Consumer Behavior
Consumer Benefits Of Chatbots [CHART]
Chatbots are expected to be able to help round-the-clock with instant service for simple tasks, but aren’t perceived to be the best channel for more complex inquiries. Chatbots have yet to find broad appeal among consumers, though they do have a user base: 15% have used them to communicate with businesses during the past year.
Read MorePaid Search Clicks From Smartphones, 2014-2017 [CHART]
Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Read MoreVideo Game Industry [INFOGRAPHIC]
This new infographic from Filmora illustrates the growth and potential of the video game industry.
Read More10 Principles Of Customer Strategy [INFOGRAPHIC]
It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.
Read MoreUser Responses To Content Problems [CHART]
Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
Read MoreGeneral Data Protection Regulation Concerns [CHART]
The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.
Read MoreEmail Engagement With New Shoppers [INFOGRAPHIC]
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Read MoreGDPR Readiness [INFOGRAPHIC]
This infographic illustrates the history of GDPR (General Data Protection Regulations), its goals, and provides a road map to compliance.
Read MoreMedia Consumption Displaced By Smart Speakers [CHART]
Let’s not call it the year of voice, even if it proves to be… Nonetheless there has been a rash of new research released surrounding voice assistants – and Smart Speakers in particular.
Read MoreEntertainment Media Consumption By Channel [CHART]
The differences between 18-34-year-olds and those 35 and older were predictable, but nonetheless stark. It’s clear that watching TV shows is a far more popular pastime for adults 35 and up than for their younger counterparts.
Read More