Consumer Behavior
Americans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]
More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.
Read MoreSocial Networks Used By Baby Boomers & Silent Generation, September 2013 [TABLE]
According to McAfee, 97% of adults ages 50 to 75 go online daily.
Read MoreUS Internet Users By Device Type, February – July 2013 [CHART]
Mobile has attracted a sizeable bulk of US consumers, but the vast majority use desktop and laptop computers along with mobile devices.
Read MoreBehavioral Targeting & Privacy, November 2013 [CHART]
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.
Read MoreLeading Objectives Driving Interest In Programmatic Marketing, September 2013 [TABLE]
More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.
Read MoreAmericans' Most Popular Types Of Websites, November 2013 [VIDEO]
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Read MoreCustomer Satisfaction By Support Channel, Q3 2013 [CHART]
Voice was the top service channel by customer satisfaction (91%), followed by chat (85%) and help center/web forms (83%).
Read MoreMobile App Engagement, November 2013 [CHART]
Tablet users spent on average 24 minutes per app session, about 4 times longer than their typical website visit.
Read MoreVisual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
Read MoreHow Social Media Users Research Brands, Products Or Services, June 2013 [CHART]
40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.
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