Consumer Behavior
Effect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
Read MoreOnline Video Ad Views, December 2011 – October 2013 [CHART]
The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views.
Read MorePinterest As A Social Commerce Platform, November 2013 [TABLE]
Half of product orders driven by Pinterest occur at least 2-and-a-half months after the product has first been pinned, and half of visits happen at least 3-and-a-half months after first pinning.
Read MoreMost Frequently Watched Video Content By Generation, November 2013 [CHART]
Millennials are still more likely to be found frequently watching TV shows than any other type of video content.
Read MoreCustomer Service Reps Calming Qualities, November 2013 [CHART]
When consumers have an urgent customer service need, 7 in 10 will pick up the phone and call the company for help.
Read MoreOnline Activities Of US Teens, 2012 & 2013 [TABLE]
Fully 87% of American teens said they had sent or received a text message.
Read MoreUS Teen Smart Phone vs Tablet Users By Demographic, 2012 & 2013 [TABLE]
Both smart phone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013.
Read MoreNumber Of Websites Americans Regularly Visit, November 2013 [CHART]
About 8 in 10 TV viewers say they regularly watch 10 channels or fewer, and it seems like adults carry that diet over to the online space, too.
Read MoreConsumers’ Top Loyalty Program Benefits, November 2013 [CHART]
A leading 75% of online respondents are attracted to the discounted or free products offered by loyalty programs, there are other benefits that carry some heft, too.
Read MoreConnected TV Users' Changes In OTT TV Viewing, November 2013 [CHART]
More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year.
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